Client: Blowfish
Year: 2010
» Launch Site
Blowfish Malibu came to us to re-define their voice, their style and overall identity. We answered with a revamped new look.
Starting with brand discovery and lots of field research, we re-acquainted Blowfish with their true customer base.
Next we created consistent look, feel and brand messaging through all the company's creative outlets. We produced their lifestyle photoshoots, letting the new Blowfish girl really come into her own. Using insights from real Blowfish girls and aligning their voice with the goals of the company, we set out to build a CMS controlled, fully-optimized e-commerce site. The all new Blowfishshoes.com begins with a fun flash sequence with stop motion photo sequences. The site features Facebook integrated shopping tools, where users can share product and see what other products their friends are into. The shopping experience is easy and fluid. There's quickshop functionality, multiple views and a product zoom.
The icing on the cake is an email marketing campaign we've designed to mimic the look and feel of the site and offer Blowfish's Studio B members deals they can't get anywhere else. We're ecstatic to see where this budding shoe giant is headed, and we can't wait to go along for the ride.
Year: 2010
» Launch Site
Blowfish Malibu came to us to re-define their voice, their style and overall identity. We answered with a revamped new look.
Starting with brand discovery and lots of field research, we re-acquainted Blowfish with their true customer base.
Next we created consistent look, feel and brand messaging through all the company's creative outlets. We produced their lifestyle photoshoots, letting the new Blowfish girl really come into her own. Using insights from real Blowfish girls and aligning their voice with the goals of the company, we set out to build a CMS controlled, fully-optimized e-commerce site. The all new Blowfishshoes.com begins with a fun flash sequence with stop motion photo sequences. The site features Facebook integrated shopping tools, where users can share product and see what other products their friends are into. The shopping experience is easy and fluid. There's quickshop functionality, multiple views and a product zoom.
The icing on the cake is an email marketing campaign we've designed to mimic the look and feel of the site and offer Blowfish's Studio B members deals they can't get anywhere else. We're ecstatic to see where this budding shoe giant is headed, and we can't wait to go along for the ride.
